Innovator ETFs: Home of Defined Outcome ETFs, including Dual Directional ETFs, 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
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  NEWS ALERT: Innovator has entered into an agreement to be acquired by Goldman Sachs  Read the Release
January Starting Caps Now Available
Designed to provide:
REBALANCED 1/2
BALT
20% Downside Protection
S&P 500 ETF Exposure
3-Month Outcome Period
2.09% Cap
Implementation: Cash Sleeve
View Details >
REBALANCED 1/2
JAJL
100% DOWNSIDE PROTECTION¹
S&P 500 ETF Exposure
6-Month Outcome Period
3.30% Cap
Implementation: Cash Sleeve
View Details >
LISTED 1/2
DDFJ
15% DUAL DIRECTIONAL
S&P 500 ETF Exposure
1-Year Outcome Period
8.96% Cap
15% Inverse Cap / Buffer
View Details >
The funds seek the above parameters. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
New Quarterly Dual Directional ETFs
On January 2nd, Innovator listed four new Dual Directional ETFs: two with 3-month outcome periods (DDSQ, DDNQ) and two with 1-year outcome periods (DDTJ, DDFJ). Learn more about Dual Directional ETFs
Additionally, 27 ETFs rebalanced, providing new caps and fresh downside buffers.
View all January ETFs
About Innovator
Founded in 2017, Innovator created the world's first Buffer ETFs™ in 2018 and has since built the largest suite of Defined Outcome ETFs™, spanning six asset classes. Innovator now manages more than $29 billion in AUM as of November 30, 2025, and continues to transform how advisors approach risk-managed equity exposure.
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios
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New Tool Alert: ETF Finder
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Bruce Bond nominated for the 2025 etf.com Lifetime Achievement Award
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RECENT WEBINARS
Introducing the Industry's 1st Quarterly Dual Directional ETFs
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Join us for a discussion on the new Quarterly Dual Directional ETFs, their construction, implementation, and positioning.
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