Innovator ETFs: Home of Defined Outcome ETFs, including 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
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Model Portfolios Available on Orion, Envestnet, Altruist and more→ View the February Starting Caps
BITCOIN EXPOSURE. 20% MAX LOSS¹. NO CAP.
Innovator Uncapped Bitcoin 20 Floor ETF® (QBF) - Listed 2/6!   View Details
100% Buffer ETFs™ for 2025
Equity Defined Protection ETFs™ with 6-month, 1-year, and 2-year outcome periods.
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REBALANCED 1/2!
JAJL
6-month
outcome period
100% Downside Protection¹
6 Months to July 2025
3.75% Cap
View Details >
LISTED 2/3!
ZFEB
1-year
outcome period
100% Downside Protection¹
1 Year to February 2026
7.64% Cap
View Details >
LISTED 1/2!
TJAN
2-year
outcome period
100% Downside Protection¹
2 Years to January 2027
15.93% Cap
View Details >
The funds seek 100% downside protection, before fees and expenses. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
February Listings & Rebalances
On February 3rd, Innovator listed a new 100% Buffer ETF™. ZFEB is designed to offer 100% protection, before fees and expenses, over a 1-year outcome period. Additionally, four ETFs rebalanced.
View the February ETFs
Uncapped Accelerated U.S. Equity ETF
Through its enhanced exposure to the upside of large-cap U.S. equities, XUSP was Innovator's highest-returning ETF last year.
View Details
Featured ETFs
Here are four ETFs to consider in Q1:
  NEW!
       PFEB
Equity Defined Protection ETF       U.S. Equity Power Buffer ETF™
     
Nasdaq-100® Managed Floor ETF®       Defined Wealth Shield ETF
    View our Getting Started Guide
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios - Now Available on Orion & Envestnet
Innovator's Defined Outcome ETF™ Model Portfolios seek to provide financial advisors a scalable solution to Defined Outcome ETF™ investing. View Models.
New Tool Alert: ETF Finder

Searching for an ETF that aligns with your investment objectives? Try our new ETF Finder today.
Innovator Awarded 2023 "Most Innovative ETF Issuer"
Innovator is proud to be named "Most Innovative ETF Issuer" - a testament to our relentless pursuit of innovation. View the criteria and see the winners here.
UPCOMING & RECENT WEBINARS
QBF: Uncapped Bitcoin 20 Floor ETF®
Friday, February 21st at @ 12 PM ET
Join us to learn about Innovator's Bitcoin ETF, and how its uncapped approach and 20% floor¹ are designed to revolutionize bitcoin investing.
Positioning for a Second Trump Term
Wednesday, November 6th @ 4 PM ET
Join us today to hear about what investors might expect from a second Trump term, including key sectors likely to benefit or face challenges, and strategic portfolio insights for the next four years.
 
Leading the Defined Outcome ETF Revolution™
1. Before fees and expenses
Investing involves risk. Principal loss is possible. All rights reserved. Innovator ETFs are distributed by Foreside Fund Services, LLC.
The Fund's investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus and summary prospectus contain this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.
The following marks: Accelerated ETFs®, Accelerated Plus ETF®, Accelerated Return ETF®, Barrier ETF™, Buffer ETF™, Defined Outcome Bond ETF®, Defined Outcome ETFs™, Define Your Future®, Enhanced ETF™, Floor ETF®, Innovator ETFs®, Leading the Defined Outcome ETF Revolution™, Managed Buffer ETF®, Managed Outcome ETF®, Step-Up™, Step-Up ETFs™, 100% Buffer ETFs™ and all related names, logos, product and service names, designs, and slogans are the trademarks of Innovator Capital Management, LLC, its affiliates or licensors. Use of these terms is strictly prohibited without proper written authorization.
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