Innovator ETFs - Home of Defined Outcome ETFs, including Dual Directional ETFs, 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
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   Defined Outcomes: Relentless Innovation.    
A new approach to portfolio construction
Why Top Advisors Are Replacing Bonds with Buffer ETFs
Advisors are rethinking whether traditional fixed income can still be the answer for portfolio defense and diversification. Join us for a webcast on July 9th or read our white paper to hear why advisors are using Buffer ETFs as an alternative to traditional bond allocations.
Our Top Ideas
Designed to provide:
REBALANCED 7/1
BALT
20% Downside Protection
S&P 500 ETF Exposure
3-Month Outcome Period
2.52% Cap
Implementation: Cash Sleeve
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REBALANCED 7/1
PJUL
15% DOWNSIDE PROTECTION
S&P 500 ETF Exposure
1-Year Outcome Period
13.98% Cap
Implementation: Equity Sleeve
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REBALANCED 7/1
DDFL
15% DUAL DIRECTIONAL
S&P 500 ETF Exposure
1-Year Outcome Period
10.95% Cap
15% Inverse Cap / Buffer
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Caps shown before fees and expenses. The funds seek the above parameters. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
Dual Directional & July Buffer ETFs™
On July 1st, Innovator rebalanced 32 Dual Directional and Buffer ETFs, providing new caps, inverse caps, and fresh downside buffers.
View all July ETFs
About Innovator
Founded in 2017, Innovator created the world's first Buffer ETFs™ in 2018 and has since built the largest suite of Defined Outcome ETFs™, spanning six asset classes. Innovator now manages more than $31 billion in AUM as of March 31, 2026, and continues to transform how advisors approach risk-managed equity exposure.
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UPCOMING WEBINARS
Why Top Advisors are Replacing Bonds with Buffer ETFs
July 9th @ 12 PM ET
Join us to hear why leading advisors are using Buffer ETFs as an alternative to traditional bond allocations.
Autocallable Income Update and Overview
July 16th @ 1 PM ET
Join us for our monthly check-in on Innovator's Autocallable ETFs, including a snapshot of income market factors, construction, ETF characteristics, and a Q&A.