Innovator ETFs - Home of Defined Outcome ETFs, including Dual Directional ETFs, 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
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Goldman Sachs Completes Innovator Acquisition:   Press Release
Uncapped, Hedged-Equity Strategies
On February 24th, Innovator listed 4 Managed Buffer ETFs®: XBFR, KBFR, NBFR, and IBFR. Managed Buffer ETFs® are sub-advised by Parametric and offer uncapped upside potential and enhanced downside buffers in a single-ticker solution.
The Funds' option strategy will cause each Fund to forego a portion of the upside returns of their equity portfolio.
Our Top Ideas
Designed to provide:
REBALANCING 7/1
BALT
20% Downside Protection
S&P 500 ETF Exposure
3-Month Outcome Period
2.25% ‐ 2.73% Cap Range¹
Implementation: Cash Sleeve
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REBALANCING 7/1
PJUL
15% DOWNSIDE PROTECTION
S&P 500 ETF Exposure
1-Year Outcome Period
13.47% ‐ 14.75% Cap Range
Implementation: Equity Sleeve
View Details >
REBALANCING 7/1
DDFL
15% DUAL DIRECTIONAL
S&P 500 ETF Exposure
1-Year Outcome Period
9.91% ‐ 11.18% Cap Range
15% Inverse Cap / Buffer
View Details >
Caps shown before fees and expenses. The funds seek the above parameters. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
Dual Directional & July Buffer ETFs™
On July 1st, Innovator will rebalance 32 Dual Directional and Buffer ETFs, providing new caps, inverse caps, and fresh downside buffers.
View all July ETFs
About Innovator
Founded in 2017, Innovator created the world's first Buffer ETFs™ in 2018 and has since built the largest suite of Defined Outcome ETFs™, spanning six asset classes. Innovator now manages more than $31 billion in AUM as of March 31, 2026, and continues to transform how advisors approach risk-managed equity exposure.
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios
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New Tool Alert: ETF Finder
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Bruce Bond nominated for the 2025 etf.com Lifetime Achievement Award
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UPCOMING WEBINARS
Why Top Advisors are Replacing Bonds with Buffer ETFs
July 1st @ 11 AM ET
Join us to hear why leading advisors are using Buffer ETFs as an alternative to traditional bond allocations.
The Advisors Playbook: Making Money When Others Don't
July 1st @ 12 PM ET
Join us for a timely webinar covering our upcoming July launch of Dual Directional ETFs.