SFLR - Innovator Equity Managed Floor ETF®
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Equity Managed Floor ETF®
 SFLR
ETF SUMMARY
The Innovator Equity Managed Floor ETF® is actively managed by Parametric, designed to capture the upside of large-cap U.S. equities, and engineered to limit the potential for maximum losses through a disciplined options overlay.
There is no guarantee the Fund will be successful in providing the sought-after protection of the floor. The Fund’s option strategy may cause the Fund to forego a portion of any upside returns of the Equity Portfolio.
GROWTH OF $10,000
Data from 11/8/2022 to 12/20/2024
ETF PERFORMANCE & BENCHMARK HISTORY Quarter End | Month End
 YTD1 Year3 Year5 YearInception
Fund NAV16.54%25.21%--20.10%
Fund Closing Price16.77%25.30%--20.23%
S&P 500 Index22.08%36.35%--26.09%
Data as of 9/30/2024. The Fund incepted on 11/8/2022. Performance quoted represents past performance, which is no guarantee of future results. Investment returns and principal value will fluctuate, so you may have a gain or loss when shares are sold. Current performance may be higher or lower than that quoted. Returns less than one year are cumulative. One cannot invest directly in an index.
ETF DETAILS
Ticker
SFLR
Listing Date
11/9/2022
Number of Holdings
228
Expense Ratio
0.89%
Distribution Frequency
Quarterly
Exchange
NYSE Arca
TRADING DETAILS
NAV
$32.90
Closing Price
$32.92
Premium/Discount
$0.02 / 0.07%
30 Day Median Bid-Ask Spread
0.18%
Shares Outstanding
18,500,000
Market Value
$608,576,159
As of 12/20/2024
MARKET DETAILS
Last Price
$32.92
Change
+$0.25 / +0.77%
Bid / Ask
$29.97 / $49.55
Midpoint
$39.76
Volume
191,600
As of 12/20/2024
Need Help Trading SFLR?
See our 3 Rules for ETF Trading
RESEARCH
DOCUMENTS
ETF STRATEGY
U.S. LARGE CAP EQUITY EXPOSURE
PORTFOLIO OF LADDERED 10% FLOORS
PARAMETRIC'S ACTIVE CALL-SELLING STRATEGY
TOP 10 HOLDINGS As of 12/23/2024
TickerCompanySectorWeight
AAPLApple IncInformation Technology7.58%
MSFTMicrosoft CorpInformation Technology6.58%
NVDANVIDIA CorpInformation Technology6.45%
AMZNAmazon.com IncConsumer Discretionary4.21%
FBFacebook IncInformation Technology2.68%
TSLATesla IncConsumer Discretionary2.40%
GOOGLAlphabet IncInformation Technology2.25%
AVGOBroadcom Inc.Information Technology2.16%
GOOGAlphabet IncInformation Technology1.99%
 U.S. Bank Money Market Deposit AccountCash1.70%
» View All Holdings
Holdings are subject to change.
sector
SECTOR WEIGHTS
Information Technology
42.49%
Consumer Discretionary
12.44%
Financials
10.45%
Health Care
9.18%
Industrials
7.07%
Consumer Staples
5.73%
Energy
2.99%
Utilities
2.23%
Communication Services
1.85%
Real Estate
1.79%
Cash
1.70%
Materials
1.40%
Unclassified
0.70%
Other
0.00%
DISTRIBUTIONS
Ex-Dividend Date Record Date Payable Date Income Short Term Gains Long Term Gains Return of Capital Total Distribution
9/30/2024 9/30/2024 10/4/2024 $0.03683 $0.00000 $0.00000 $0.00000 $0.03683  
6/28/2024 6/28/2024 7/1/2024 $0.03439 $0.00000 $0.00000 $0.00000 $0.03439  
3/27/2024 3/28/2024 4/1/2024 $0.02850 $0.00000 $0.00000 $0.00000 $0.02850  
12/28/2023 12/29/2023 1/2/2024 $0.05798 $0.00000 $0.11505 $0.00000 $0.17303  
9/28/2023 9/29/2023 10/2/2023 $0.02984 $0.00000 $0.00000 $0.00000 $0.02984  
6/29/2023 6/30/2023 7/3/2023 $0.07065 $0.00000 $0.00000 $0.00000 $0.07065  
3/30/2023 3/31/2023 4/3/2023 $0.04467 $0.00000 $0.00000 $0.00000 $0.04467  
12/29/2022 12/30/2022 1/3/2023 $0.01309 $0.00000 $0.00000 $0.00000 $0.01309  
Subject to change
NEED HELP TRADING SFLR?
If you have questions around SFLR execution, we can help you find the best price available on the market. Feel free to email or call us directly at 800.208.5212, or contact your trade desk to walk you through how to achieve best execution.
3 RULES FOR ETF TRADING
• Avoid trading on the open or the close
• Use limit orders
• Leverage resources that can help
 
Leading the Defined Outcome ETF Revolution™
The Fund seeks to provide risk-managed investment exposure to the U.S. Large Capitalization Companies represented by the Solactive GBS United States 500 Index through its hedging strategy. There is no guarantee that the Fund will be successful in implementing its strategy to provide a hedge against overall market exposure. The fund seeks to achieve its investment objective by purchasing a series of four, one-year Flex Options packages with "laddered" expiration dates that are 3 months apart. The Fund will also systemically sell short-dated call option contracts, which have an expiration date of approximately two weeks, with an objective of generating incremental returns above and beyond the premium outlay of the protective put option contracts. The Fund does not provide principal protection or non-principal protection, and an investor may experience significant losses on its investment. In a market environment where the Solactive GBS United States 500 Index is generally appreciating, the Fund may underperform the Solactive GBS United States 500 Index and/or similarly situated funds.The Sub-Adviser will seek to "ladder" the Fund’s option contracts by entering into new purchased put option contracts packages every three-months. After such put option contracts expire, the Fund will enter into new put option contracts with one-year expiration dates that are staggered every three months.As a result of the Fund’s laddered investment approach, on an ongoing basis the Fund will experience investment floors that are expected to be greater or less than the 10% floor provided by an individual Options Portfolio.The Fund seeks to provide capital appreciation while seeking to limit the amount of losses experienced by investors.Because the Fund ladders its option contracts and the Fund’s put option contracts will have different terms (including expiration dates), different tranches of put option contracts may produce different returns, the effect of which may be to reduce the Fund’s sought-after protection. Therefore, at any given moment the Fund may not receive the benefit of the sought-after protection on losses that could be available from Options Portfolio with a single expiration date.FLEX Options Risk. The Fund will utilize FLEX Options issued and guaranteed for settlement by the Options Clearing Corporation (OCC). In the unlikely event that the OCC becomes insolvent or is otherwise unable to meet its settlement obligations, the Fund could suffer significant losses. Additionally, FLEX Options may be less liquid than standard options. In a less liquid market for the FLEX Options, the Fund may have difficulty closing out certain FLEX Options positions at desired times and prices. The values of FLEX Options do not increase or decrease at the same rate as the reference asset and may vary due to factors other than the price of reference asset.
Shares are bought and sold at market price, not net asset value (NAV), and are not individually redeemable from the fund. NAV represents the value of each share's portion of the fund's underlying assets and cash at the end of the trading day. Market price returns reflect the midpoint of the bid/ask spread as of the close of trading on the exchange where fund shares are listed.
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Nothing on this website should be considered a solicitation to buy or an offer to sell shares of any Fund in any jurisdiction where the offer or solicitation would be unlawful under the securities laws of such jurisdiction.
Investing involves risk. Principal loss is possible. All rights reserved. Innovator ETFs are distributed by Foreside Fund Services, LLC.
The Fund's investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus and summary prospectus contain this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.
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