Innovator ETFs: Welcome LPL Financial Advisors

Featured Innovator ETFs
on the LPL NTF Program

Innovator is pleased to offer eight Innovator ETFs® on the LPL No Transaction Fee (NTF) program.

Home to the first and largest suite of Defined Outcome ETFs™, Innovator manages approximately $22.3 BLN in ETF AUM as of 12/31/2024.

BUFB

Innovator Laddered Allocation
Buffer ETF™

9% Buffer ETF Exposure

0.89% Expense Ratio

Hedge Initial Losses

Single Ticker Solution

SPY Exposure

BUFF

Innovator Laddered Allocation
Power Buffer ETF™

15% Buffer ETF Exposure

0.89% Expense Ratio

Hedge Initial Losses

Single Ticker Solution

SPY Exposure

SFLR

Innovator Managed
Floor ETF™

U.S. Equities with a Laddered Floor

0.89% Expense Ratio

HedgeTail Risk (8% to 12% Target Max Annual Loss)

70%-80% Upside Capture

Sub-advised by Parametric

QFLR

Nasdaq-100® Managed
Floor ETF™

Nasdaq-100 Equities with a Laddered Floor

0.89% Expense Ratio

HedgeTail Risk (7% to 15% Target Max Annual Loss)

70%-80% Upside Capture

Sub-advised by Parametric

Managed
Floor ETFs®:
SFLR & QFLR

SFLR and QFLR are sub-advised by Parametric, an institutional risk manager with $532B+ AUM¹. The funds are built for long-term capital appreciation with reduced volatility and tail-risk protection.

Managed Floor ETFs® Product Brief

How SFLR & QFLR Work

Laddered Buffer
ETFs®

The Innovator Laddered Allocation Buffer ETF (BUFB) and the Innovator Laddered Allocation Power Buffer ETF (BUFF) are built to provide equal-weighted exposure to each of Innovator’s 12 monthly Buffer and Power Buffer ETFs, respectively.

Buffer ETFs are engineered for S&P 500 ETF exposure with built-in risk management for the first 9% or 15% of losses over a 12-month outcome period.

Beta Relative to S&P 500

BUFB Product Brief

BUFF Product Brief

Benefits of Laddered Buffer ETFs®

How Laddered
Buffer ETFs® Work

Laddered Buffer ETFs® hold equal amounts of the 12 underlying Buffer ETFs, with a semi-annual rebalance. The charts below illustrates where each ETF is relative to its cap and buffer.

Laddered Allocation Buffer ETF™ (BUFB)

As of 2/7/2025

Laddered Allocation Power Buffer ETF™ (BUFF)

As of 2/7/2025

Performance quoted represents past performance, which is no guarantee of future results. Returns less than one year are cumulative. Visit www.innovatoretfs.com/performance for current month-end and standardized performance. Investment returns and principal value will fluctuate, so you may have a gain or loss when shares are sold. Current performance may be higher or lower than that quoted.